Gucci turn to Lively to front new scent

Blake Lively has become the new face of Gucci.

Gucci turn to Lively to front new scent

Blake Lively has become the new face of Gucci.

The 'Gossip Girl' actress will represent the Italian fashion house's Gucci Première, a new scent created to represent the brand's red-carpet-inspired line of the same name.

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