'The Voice' loses out in ratings battle

'The Voice UK' coaches have been told to toughen up after losing the ratings battle to 'Britain's Got Talent' on Saturday night.

Tom Jones, Jessie J, will.i.am and Danny O'Donoghue have been instructed by bosses of the BBC One show – which saw Ruth-Ann St Luce and Hannah Berney axed last night – to be "meaner" as the programme was down one million viewers on last week, leaving Simon Cowell's rival ITV1 series nearly two million ahead.