Jessie: 'The Voice' not about gimmicks

Jessie J would never join one of Simon Cowell’s reality shows because they rely too much on “gimmicks”.

Although ‘The Voice’ judge has previously appeared on ‘The X Factor’, helping judge Tulisa Contostavlos choose her finalists for the live shows, Jessie says she has no plans to ditch ‘The Voice’ for it’s ITV1 rival because she wants to help ‘The Voice’ winner have a long career.