Comedian Hill gets £4m offer to stay with ITV

ITV bosses are offering Harry Hill a deal worth up to £4m to stay with the broadcaster.

Channel executives have been ordered to hold on to the comedian "at any cost", as his 'TV Burp' show pulls in more middle-class and high-earning viewers than any other ITV shows, while Harry reportedly brought in £20m in TV advertisements in 2011 alone.