'Paranormal Activity 3' contrived but scarily effective

'Paranormal Activity 3', the latest chapter in the low-budget haunted-house saga begun in 2007 by D.I.Y. filmmaker Oren Peli, is presented as a prequel to 2010's 'Paranormal Activity 2', which itself was a prequel of sorts to the first film.

'Paranormal Activity 3' contrived but scarily effective

'Paranormal Activity 3', the latest chapter in the low-budget haunted-house saga begun in 2007 by D.I.Y. filmmaker Oren Peli, is presented as a prequel to 2010's 'Paranormal Activity 2', which itself was a prequel of sorts to the first film.

Taking the helm for the latest found-footage foray is the directing duo of Ariel Schulman and Henry Joost, whose 2010 debut, the Facebook documentary 'Catfish', provided chills of a more existential variety (it also encountered a fair share of skepticism about its authenticity, which, in an odd way, makes the filmmakers uniquely qualified to direct a film like this).

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