Cowell wanted to keep Dannii: Clifford

Simon Cowell wanted to keep Dannii Minogue on as a judge on 'The X Factor'.

According to PR guru Max Clifford, the music mogul was keen to make sure the Australian pop star - who quit due to scheduling clashes with the auditions on 'Australia's Got Talent' - returned to the show after winning with artist Matt Cardle last year, because he knew how popular she was with the audience.