Madonna 'most talked-about' celeb in 2010

Madonna was the most talked-about celebrity of the first decade of the 21st century.

A study has found the 52-year-old singer was featured in the UK print media more than any other celeb since 2000, and was mentioned 46,000 times.

Simon Cowell was 15,000 mentions behind in second place while Robbie Williams had to settle for third.

The top 10 most talked-about were:

Madonna

Simon Cowell

Robbie Williams

Kate Moss

Britney Spears

Victoria Beckham

David Beckham

Michael Jackson

Sir Paul McCartney

Kylie Minogue