Macpherson: Asking for help is 'liberating'

Elle Macpherson says the secret to her success is not being afraid to ask for help.

Elle Macpherson says the secret to her success is not being afraid to ask for help.

The Australian supermodel-and-businesswoman left her position at a modelling agency to launch her own brand in 1994 and her natural tendency to ask others for advice was crucial to the rapid growth of the company – which sells her calendars, lingerie line, beauty products, workout videos and make-up.

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