Madonna to launch fashion line

Madonna is creating a fashion range, named MG Icon, it has been announced.

Madonna is creating a fashion range, named MG Icon, it has been announced.

It is a joint venture with her manager Guy Oseary and Iconix - the company behind Badgley Mischka and Candie's.

The 51-year-old singer said in a statement: "Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me.

"I look forward to working closely with Neil Cole of Iconix and his team to create and translate my vision and ideas for MG Icon."

Discussing the range, Neil Cole said: "Madonna is a legend in the world of music, fashion and entertainment and now with her deep involvement in MG Icon we will be able to leverage her vision into consumer products globally.

"Our strategy is to introduce brands formed through the joint venture in multiple countries and organically expand worldwide."

The brand's first project will be named after Madonna's hit 'Material Girl' and will be a junior range with items costing between $12 (€8.78) and $40 (€29.27).

Clothes will be on sale at Macy's department stores from August.

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