Cowell to mould Joe as 'new Efron'

Joe McElderry is set to earn £5m (€5.5m) after winning ‘The X Factor’ last night.

The 18-year-old singer – who beat cheeky Essex boy Olly Murs in the final of the reality TV singing show – is in line to pocket the enormous sum when Simon Cowell takes him to the US in the New Year to launch his career.