Tommy Hilfiger has said women only need to own one pair of jeans.
The American fashion designer thinks splashing out a lot of money on a well-fitting pair of high-quality denims is essential for any wardrobe as they can then be used for several different occasions.
He said: "Women only need one pair of jeans - but they must fit. There are pairs of jeans that are worth spending a lot of money on. Depends on the material. You wear jeans more often than an evening dress or a leather jacket."
Tommy - who counts Beyonce Knowles and Sarah Ferguson among his celebrity fans - also advised people never to follow fashion and always dress to flatter their shape and personality.
He told German newspaper Bild am Sonntag: "The coolest look is the one when you yourself feel very comfortable. There are no longer dictates of fashion. Wear what suits you. It's hip."
However, he also warned women not to overdo anything.
He said: "Less is more! Not so exaggerated hair, not too much jewellery, not so much make-up, you mustn't show too much skin which is completely unsexy."