Bruno insists he was fashionable before he was born

Austrian fashion reporter Bruno – the latest alter-ego of Sacha Baron Cohen – says he was trying out new trends and style before he was even born..

He said: “With me, it was clear from the start ich vas destined to be one of ze beautiful people – in ze first ultrasound picture ever taken of me in mein mutter’s womb, you can clearly see zat I’d taken ze umbilical cord und wrapped it round my waist with a knot at ze side, like a Marc Jacobs snakeskin serpentine belt.”