Fiddy gets in on perfume rap

Hard-man rapper 50 Cent is branching out - the US star is releasing a fragrance - called 'Power by 50 Cent - in order to "capitalise on his brand potential".

The 'Candy Shop' singer is teaming up with Lighthouse Beauty - which is made up of celebrity managers at Brand Asset Management, the stars they represent and developers of perfumes - to release the men's cologne.