Fewer viewers tune in for 'Big Brother' launch

As the Big Brother contestants adjusted to life in a house stripped of all creature comforts today, Channel 4 was given an unwelcome surprise of its own: viewing figures for launch night were down for the second year in a row.

The average audience for the start of the 10th series of BB was 5.1 million, the broadcaster said, a fall of 300,000 from last year.