'Mamma Mia' is UK's fastest-selling DVD

'Mamma Mia! The Movie' has become the UK’s fastest-selling DVD, it was announced today.

Universal Pictures said DVD sales were 1.669 million on the first day yesterday.

The previous day-one sales record was held for a decade by James Cameron’s 1998 epic 'Titanic' which sold 1.1 million copies on the first day of release in UK.

The feel-good movie stormed the UK earlier this year with box office takings reaching £66,995,244.

Ian Foster, managing director of Universal Pictures (UK) said: “For 'Mamma Mia! The Movie' to become the UK’s fastest selling DVD of all time is a phenomenal achievement.

“Its success is testament to the fun-loving spirit of the British public and the universal appeal of this wonderful film.”

Meryl Steep led the cast in the feature film adaptation of the Abba-inspired musical that starred Pierce Brosnan, Amanda Seyfried, Colin Firth, Christine Baranski, Julie Walters, Stellan Skarsgard and Dominic Cooper.

Official Charts Company managing director Martin Talbot said: “This is an absolutely phenomenal opening day for 'Mamma Mia! The Movie' – we genuinely have never seen its like before in 10 years of tracking DVD retail sales.”

James Davies, Asda DVD buyer, said: “We sold 300,000 copies, our biggest day-one DVD of all time.

“At its peak, we were selling 10 copies a second with the DVD leaving in 15% of all baskets on the day.”