Snoop is top Dogg in India rap

Rapper Snoop Dogg has switched his attention from Hollywood to Bollywood.

“Yo, what up. This Big Snoop Dogg. Represent the Punjabi. Aye ya, Hit em with this,” he says while introducing the title song to “Singh is Kinng,” a Bollywood film opening tomorrow.

Clad in a maroon slim-fitted Indian kurta and beige trousers and a diamond-studded turban, Snoop Dogg lounges on an oversized armchair draped with blue and pink silk alongside Akshay Kumar, the film’s lead star, in a video posted on the internet by the producers, Cashmere Asia.

“I’m just a king sitting on my throne all alone, ” Snoop Dogg raps, surrounded by energetic dancers in colourful headgear in a song peppered with rhythmic drum beats. “Singh is King. Singh is King. Snoop Dogg is also the King.”

The video was shot over three days last month in Chicago.

The film’s producers said it was more than a blending of cultures and would pave the way for more collaborations and international brand advertising through Bollywood.

The title song has already taken India by storm, and can be heard blaring repeatedly from radios and at bars.

Snoop Dogg said he would follow up his success with a tour to India.

“Snoop Dogg has a lot of fans in India and I love ’em right back,” he said. “Get ready for me.”