Jordan 'Queen' of celebrity scents

Celebrity perfumes will make up 40% of all fine fragrances sold at a high street chain this Christmas, a retailer predicts.

Jordan 'Queen' of celebrity scents

Celebrity perfumes will make up 40% of all fine fragrances sold at a high street chain this Christmas, a retailer predicts.

Superdrug says the growing popularity of scents endorsed by famous faces has boosted their share of the perfume market by 65% compared to last December.

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