Bohemian Rhapsody voted best video

Queen’s Bohemian Rhapsody has been voted the UK’s best music video of all time in a poll.

Nearly a third of those quizzed in the survey (30%) said the groundbreaking video for the rock opera-style song was their top choice.

Michael Jackson’s Thriller came second with 13% of the vote, just pipping Justin Timberlake’s Cry Me A River, which received 12%.

Norwegian trio A-Ha’s mix of animation and film in Take on Me came in fourth, with 7%.

And the power of the internet was once again shown by OK Go’s A Million Ways, which came fifth with 9%.

The home-made video sees the band perform a choreographed routine in their back garden and was downloaded by nine million people worldwide.

And there was more bad news for troubled singer Britney Spears, whose debut video Baby One More Time, which features her dressed as a schoolgirl, limped in at 15th, with 2% of votes.

As well as being beaten by her ex Timberlake, she was also trounced by her former Mickey Mouse Club colleague Christina Aguilera, who received 4% of the vote for the controversial video Dirty.

The survey of 1,051 adults found that “the video relating to the song” was the most important factor in what made a good music video, with 56% plumping for it.

Thirty two per cent chose “good choreography”, making it the second most important factor.

And 16% thought “an attractive lead singer” was important, while 11% put a “sexy video” as a vital ingredient.

O2 commissioned the survey to celebrate its sponsorship of the “best video” category of the 2007 Q Music Awards.

This year’s event takes place in London today and marks the 21st birthday of the prizegiving.

Grahame Riddell, head of content at 02 said: “Sponsoring the 2007 Q Awards Best Video has given us a real insight into the love affair between the UK population and music videos.

“This research shows that in many cases the music video is often more memorable and popular than the actual song.”

The UK’s Top 15 best music videos of all time are as follows:

1. Queen – Bohemian Rhapsody (30%)

2. Michael Jackson – Thriller (13%)

3. Justin Timberlake – Cry Me A River (12%)

4. OK Go – A Million Ways (9%)

5. A-Ha – Take on Me (7%)

6. Robert Palmer – Addicted to Love (4%)

7. Sinead O’Connor – Nothing Compares 2 U (4%)

8. REM – Losing My Religion (4%)

9. Christina Aguilera – Dirty (4%)

10. Madonna – Like A Prayer (3%)

11. Jamiroquai – Virtual Insanity (3%)

12. Lionel Ritchie – Hello (3%)

13. Duran Duran – Rio (2%)

14. Oasis – Wonderwall (2%)

15. Britney Spears – Baby One More Time (2%)