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Cruz's L'Oreal ad under fire

Cosmetics giant L'Oreal has been reprimanded by British advertising watchdogs for its "misleading" mascara advertisements fronted by Penelope Cruz.

Cruz's L'Oreal ad under fire

Wed, 25 Jul, 2007 - 11:40

Cosmetics giant L'Oreal has been reprimanded by British advertising watchdogs for its "misleading" mascara advertisements fronted by Penelope Cruz.

The TV and magazine adverts promoting L'Oreal's new Telescopic mascara claim the product boosts the length of women's eyelashes by up to 60%.

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Courts Entertainment Heathrow Person: Cruz Person: Penelope Cruz Organisation: L'Oreal Organisation: Advertising Standards Authority Organisation: ASA

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