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Phone company ends Big Brother sponsorship

Carphone Warehouse has ended its sponsorship of Big Brother in the wake of the Jade Goody racism row, the company announced today.

Thu, 08 Mar, 2007 - 10:07

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Carphone Warehouse has ended its sponsorship of Big Brother in the wake of the Jade Goody racism row, the company announced today.

The termination of the £3m (€4.4m)-a-year deal is a blow to Channel 4.

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Courts Entertainment Heathrow Person: Jade Goody Event: Big Brother Event: Celebrity Big Brother Organisation: Carphone Warehouse Organisation: Channel 4

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