Kevin Federline is “really sorry” to any American who is offended by an advertisement to be screened during the Super Bowl championship featuring him as a fast-food worker.
“The commercial is completely intended for me, making fun of myself and my own situation,” the aspiring rapper and estranged husband of Britney Spears said.
“It has nothing to do with anybody in the fast-food industry at all. So, you know, if we’ve offended anybody, I’m really sorry about that.”
National Restaurant Association president and chief executive Steven Anderson said the advert amounted to a “strong and direct insult to the 12.8 million Americans who work in the restaurant industry”.
Nationwide Mutual Insurance Co’s 30-second spot shows Federline, 28, performing in a glitzy music video. However, the punch line is that he is daydreaming - while frying chips at a fast-food joint.
It is a “Saturday Night Live skit on myself. ... Maybe it’ll land me some good roles in Hollywood”, said Federline, whose debut rap album, Playing With Fire, has had dismal sales since its release last autumn.
On Thursday, Federline’s lawyer confirmed that K-Fed and Spears would continue to share custody of their two young sons this month, following the terms of a January custody agreement. Spears filed for divorce from Federline in November after two years of marriage, citing irreconcilable differences.
“I’m a good father,” said Federline, who would not talk about his personal life. “I love my kids and I’ll always be here for (them).”