Bono and university launch fair trade business project

A clothing company founded by Irish rocker Bono and his wife has partnered with college students in Ohio on a business project they expect to roll out to other campuses around the world.

Students at Miami University's Centre for Social Entrepreneurship buy blank cotton T-shirts made in Africa and resell the shirts to other organisations.

The students make some profit and provide a market to help build trade and employment in Africa.

U2 frontman Bono has gained international attention with his efforts to assist developing countries, especially in Africa.

He and his wife, Ali Hewson, founded Edun Apparel Ltd. In 2005 to produce clothing in developing countries, providing increased trade and jobs to those areas.

The company, based in Dublin, stresses that its message is "trade, not aid".

Final details are being worked out for the expansion of Miami's business model to other campuses, said Christine Driscoll, business development manager for edun Live, the sub-brand that consists of the T-shirt line.