Owen becomes face of skincare ads

British actor Clive Owen will be the face of Lancome’s new men’s grooming products, including a fragrance and anti-ageing skincare line.

Lancome chose Owen – who stars in films such as Children of Men, Gosford Park and The Bourne Identity – for his work ethic rather than his good looks, said Odile Roujol, general manager of Lancome International.

“The way he has built his career so far, privileging the quality of the director rather than the high-profile nature of a role, makes us feel very confident in the fact that if he chose to accept this collaboration with Lancome, then it truly means our partnership was meant to be,” Roujol said tonight in a statement.

Owen, 42, was nominated for an Oscar for his role in 2004’s Closer.

Other well-known faces who have starred in Lancome ads include Uma Thurman and Isabella Rossellini.

Owen’s ad campaigns for men’s fragrance Hypnose Homme and Lancome Men skin products will launch in the spring.