Diddy launches fight against counterfeit clothing

Sean 'Diddy' Combs has launched a merchandising war against counterfeit copies of his Sean John Canada fashion line to generate awareness about the country's growing bootleg clothing problem.

Combs' 'Don't Buy A Lie' campaign is an alliance between the hip-hop mogul's fashion label and the Canadian media, celebrities, retailers and consumers to raise the profile of the counterfeit clothes industry.