Lingerie firm signs up Girls Aloud star

Girls Aloud singer Sarah Harding was today unveiled as the new face of lingerie line Ultimo.

The pop star follows in the footsteps of models Rachel Hunter and Helena Christensen in representing the brand.

She said she was “honoured and excited” to be modelling for Glasgow-based entrepreneur Michelle Mone, creator of the range.

She said: “When Michelle asked me to become the new face and body of the brand, I was so honoured and extremely excited.

“I loved working with her and the team. The Ultimo lingerie is gorgeous.”

Ms Mone said: “Sarah had never modelled before, however she was fantastic on the day of the shoot.

“She was signed to appeal to a younger market and to further demonstrate Ultimo’s ability to enhance a woman’s confidence, both inside and out.”