Diddy regrets passing on Ludacris

Rap mogul Diddy's biggest regret is passing on the chance to sign Ludacris to his Bad Boy Records label.

The hip-hop boss considered making the Georgia rap star a sensation when he was a DJ in Atlanta, but confesses he couldn't quite understand where Ludacris was coming from at the time.

Diddy reveals: "We can't always see them when they come. I'm only human.

"He used to work at a radio station down there and he was doing some writing. He played me his demo tape and I just didn't understand the whole flow at that time, so I passed on that one."