Meyers enjoys sweet smell of success

Irish actor Jonathan Rhys Meyers is the new face of Hugo Boss.

Launching in December, the Match Point star will appear in an advertising campaign that aims to boost the Hugo Boss fragrance franchise in the US.

President of Proctor & Gamble Prestige's US division Don Loftus said: "We see a real opportunity with this brand.

"Hugo Boss does very strong business on a global scale, but the US fragrance business is underdeveloped. We haven't peaked with it yet."