L'Oréal think Scarlett's worth it

Scarlett Johansson has signed a deal to be the new spokesmodel for L'Oréal.

The actress will appear in haircare ads for the company. She said: "It's wonderful to be working with L'Oréal, a company that has celebrated independent women for years."

Other celebrities who advertise L'Oréal include Beyoncé Knowles, Natalie Imbruglia, Eva Longoria and Claudia Schiffer.