Rumours of White Stripes/Coca Cola partnership

White Stripes singer Jack White is in line to do his first ever advert, for Coca Cola.

Apparently the singer has been in talks with the soft drinks giant to pen a new song for their commercials.

Coca Cola is keen to find a new song that will rival impact of I’d Like To Buy The World A Coke, which featured in a 1971 advertising campaign.

The song was recorded by the New Seekers and, due to its popularity, was latterly readapted as the single I’d Like To Teach The World To Sing and released as a single.

To repeat this impact, Coca Cola has apparently turned to Jack White and believes he is the only artist who can deliver them something that will be equally timeless.

However, a commercial could raise eyebrows among the group’s fanbase. In 2001 the band declined the offer of appearing in a Gap commercial, hinting that doing so would mean selling out.

Moby was pilloried by large sections of the musical community for licensing all 18 tracks from his 1999 album Play for use in adverts. He subsequently refused any track from follow-up 18 to be used.