Snoop Dogg launching skateboard company

Hip-hop star Snoop Dogg is venturing into the world of skateboarding, with the launch of the Snoop Dogg Board Company (SDBC).

The rapper's older brother, Bing Worthington Jr, came up with the idea to create the company, which will boast a complete line of long and short skateboards, accessories and backpacks, according to AllHipHop.com.