The latest reality show Celebrity Love Island appears to be a turn off – it has lost almost two million viewers since its launch night.
The show, which comes after the relegation of Celebrity Wrestling to an early slot after it failed to capture enough viewers, sees 12 B-list celebrities enjoy the sunshine on a Fijian island.
Wannabe celebrities like Abi Titmuss, Rebecca Loos, Lady Isabella Hervey, Calum Best and Fran Cosgrove have been selected in the hope that a romance will bloom on the five-week show.
The show pulled in 5.3 million viewers on Monday night’s launch, but dropped to four million on a later 10pm slot on Tuesday – shedding 1.3 million viewers.
Last night Celebrity Love Island lost a further 600,000 viewers as 3.4 million tuned in, creating a 17% audience share.
The reality show has lost 1.9 million viewers since it first appeared on TV3 and ITV.
ITV has defended the show, which will go up against Big Brother on Channel 4 from Friday next week, saying it had boosted its share in the sought-after 16-34 age group.
TV critics have attacked the programme, and a celebrity romance has not yet occurred.