Streets frontman makes plea to KFC

Brit Award winner Mike Skinner has become the latest celebrity to lend his name to a long-running campaign against alleged animal cruelty in the fast-food trade, it was announced today.

The Birmingham-born artist, who performs as The Streets, has written to KFC bosses calling for improvements to be made in conditions for chickens raised for its restaurants.

Fellow singers Justin Hawkins, from The Darkness, Sir Paul McCartney and Chrissie Hynde have already written to the company as part of the campaign, which is backed by welfare group People for the Ethical Treatment of Animals (PETA).

In his letter, Skinner said any changes implemented in the way the 750,000 chickens are reared and slaughtered each year would leave the company in a “win-win” situation and bring conditions “into the 21st century”.

A KFC spokesman said: “KFC GB Ltd only represents a small part of the UK chicken supply and uses the same suppliers as other leading retailers.

“We are committed to poultry welfare and all our suppliers are regularly audited and meet or exceed UK and EU regulations on quality and welfare.”