Williams issues album in memory card format

Pop superstar Robbie Williams is to become the first major artist to sell an album in memory card format for mobile phones and hand-held computers.

Williams plans to issue his Greatest Hits disc to technology-capable UK customers with bonus video content from next month.

The card will cost $53.99 (£29.99) and will only be available in 600 branches of British telecommunications store Carphone Warehouse.

Danny Van Emden, digital media director at EMI Music, says: "The UK is in love with the mobile and it's the one device that we know our artists' fans have with them at all times - so the memory card is simply the next logical chapter in the affair."