Jamelia to front Reebok campaign

British singer Jamelia has signed a $450,000 (€362,625) deal to become the new face of sportswear giant Reebok.

The Thank You star, 23, who is already fronts lingerie label Pretty Polly's line, has been chosen to lead the clothing house's campaign across Europe.

A source says: "From Reebok's point of view, Jamelia is ideal to front the campaign.

"She's trendy and cool as well as being successful."