Diddy: Vote or die!

Rap mogul P Diddy has adopted a stern campaign slogan as he attempts to convince young people to vote in November's presidential election in America.

Diddy's Citizen Change campaign will use the slogan 'Vote or Die!' for its publicity - something the rapper showed off yesterday on T-shirts as he spoke to fans at a New York press conference.

The hip-hop star hopes the over-the-top slogan will help young people realise that it's essential they vote in 2004.

He says: "It has been a national revolution for me. I was disenfranchised, like everybody else. I felt like the voting process it didn't matter, it didn't work.

Politicians don't speak my language.

"But I got educated on how the game works. I knew I had to utilise my power and my vote to make them stand up and recognise me.

"This is one of the most important elections of all time. We control who is going to be the next president of the United States.

"This is a matter of life or death. This election is life or death, which is why Citizen Change has come up with our campaign slogan 'Vote Or Die'."