Gere launches AIDS initiative in India

Hollywood actor Richard Gere launched his HIV and AIDS prevention campaign in India’s financial and entertainment capital of Bombay today, roping in Indian film and sports stars to convey a safe-sex message to the country’s billion plus people.

The “Heroes Project” is the latest initiative by Gere, who over the past year has become a vocal campaigner against HIV and AIDS in the region, identifying AIDS awareness and care projects that need more funds.