Halle Berry 'most popular' product endorser

Halle Berry is the most popular celebrity endorser of products, followed by Beyonce Knowles, Catherine Zeta-Jones, Sarah Jessica Parker and Jennifer Lopez, according to a survey of US advertising agencies and marketing executives.

Berry, who won an Oscar for her performance in Monster’s Ball and co-starred as Jinx in the most recent James Bond film, led the top 10 list for the second straight year.

Advertisers and agencies believe stars make commercials memorable and help make a connection between products and shoppers, said an executive at Burns Sports, a Chicago-based company that arranges endorsements for athletes and celebrities and that commissioned the survey.