Hayek new face of Coke

Frida star Salma Hayek has signed up as the newest face of popular soft drink Coca Cola.

She follows in the footsteps of Simon Cowell and Missy Elliott in a new TV ad where she is seen munching food and swigging Coke in the kitchen of a fancy restaurant. The Mexican beauty then rushes out and joins a table of her pals and when a waiter brings her a plate with a tiny portion of food she quips, "Oh no thanks, I'm watching my figure."

Hayek is currently starring in Once Upon a Time in Mexico opposite Antonio Banderas and Johnny Depp.