Bend It Like Beckham stars making it big in US

Bend It Like Beckham, which has already grossed a surprising €22m in the US, is being re-launched there with a new advertising campaign keyed to the rising popularity of co-star Keira Knightley.

The new television advertisements refer to “Pirates Of The Caribbean’s Keira Knightley” in hopes of enticing some of the millions who have seen the hit pirate film to see the “soccer” picture.