Cameron’s confession he is a virgin has left the bookies facing a hefty payout after it boosted his popularity as Big Brother favourite.
Ladbrokes has now slashed his odds even further to make him the 1-6 cert to win the £70,000 (€98,000) prize on Friday.
Earlier this week fish trader Cameron, 32, said he was saving himself for marriage. And since then punters have been flocking to back him as the winner.
Scott is losing his appeal, drifting from 2-1 to 5-1 according to the firm, although he remains second favourite. Steph is the least fancied of the four, for whom viewers can vote at 33-1, while Ray is at 12-1.
Ladbrokes spokesman Warren Lush said: “It’s one-way traffic for Cameron, he’s being backed off the boards.
“Punters are flocking to back him and his odds have had to be slashed from 1/2 to 1/6.”
Lush added that the favourite was picking up strong support from the Orkney Islands where he lives through phone and Internet flutters.
Cameron surged even further ahead in the betting this afternoon as Ladbrokes put his price at 1-12.
Lush said: “Cameron is the hottest Big Brother favourite ever.”