'Fattist' ad leads to watchdog complaints

More than 100 viewers have complained about a British TV ad featuring a sex party – to say it was “fattist”.

More than 100 viewers have complained about a British TV ad featuring a sex party – to say it was “fattist”.

They are upset the commercial for Toyota Corolla, which features couples attending a 'key party', implies that bigger women are sexually unattractive.

Regulator the Independent Television Commission is now investigating to see if advertising rules have been breached after receiving 115 complaints.

In the advert couples are seen pairing off at a suburban home after women choose their partners by selecting car keys.

But the men have a look of horror when a larger woman takes her turn to make a selection.

A spokeswoman for the ITC said: “The vast majority of the complaints have been that the advert is size-ist.”

The ad is one of a number of which have each attracted in excess of 100 complaints in the first half of this year.

They include a commercial for Wrigley’s in which a man was seen to regurgitate a dog, and another for toilet roll which featured a number of bottoms.

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