Television finally gone to the Dogg

There are plenty of the bleeped words, censored images and blue humour that one has come to expect from Snoop Dogg in his new MTV comedy series, Doggy Fizzle Televizzle.

Yet the gangsta rapper-turned-media maven does not think anyone will be too offended when the half-hour series makes its US premiere tomorrow.

“It’s not distasteful, it’s all in good taste,” Snoop said. ”It’s not as many bleeps as in The Osbournes.”

Snoop is just the latest celebrity to have an MTV series. The Osbournes became an instant sensation when it debuted two seasons ago, chronicling the foul-mouthed clan of rocker Ozzy.

But Snoop (real name: Calvin Broadus, and formerly Snoop Doggy Dogg) said his show was unique: “I’m changing the face of TV.”

Tom Calderone, executive vice-president of music and talent at the MTV Networks, said of Doggy Fizzle Televizzle: “It’s certainly one of those shows where you watch it and it definitely breaks the mould of something that had been done on the channel for quite a while.”