Sky launching music channels

Sky is launching its first foray into music channels on April 17 with three new stations, it was announced today.

Scuzz, the Amp and Flaunt will broadcast 24 hours a day seven days a week and will be available to six million Sky Digital homes.

Viewers will be able to vote for their favourite videos and there will also be music and lifestyle-related shows on each of the stations.

Scuzz will be a home for rock and metal acts such as Metallica, The Datsuns and Marilyn Manson.

Flaunt is aimed at teenage girls with attitude, and music choices will include Ms Dynamite, Blue, Mis-Teeq, Sugababes and Pink.

Fans of “real music” are Sky’s target audience for The Amp, with acts such as Massive Attack, The White Stripes, Coldplay and Eminem.

Although BSkyB carries a number of music channels, these are the first which the broadcaster has created itself.

BSkyB’s head of music TV, Lester Mordue, said: “These channels will push the boundaries of music TV by allowing viewers to vote with their remote control for the next video to be played.”