End of the road for Crossroads

Daytime TV soap Crossroads has been axed over poor ratings less than three months after its relaunch, it was announced today.

It will be dumped from the schedules after its current run ends in the summer.

ITV bosses pulled the plug after the soap’s audience slumped to a low of 1.3 million viewers despite a revamp.

Staff at Carlton, which makes the programme, were told the news at its Nottingham offices this morning.

Director of programmes Nigel Pickard said: “Carlton and ITV have worked extremely hard to establish Crossroads but despite the best efforts of all concerned it has attracted disappointing audiences since its return earlier this year.

“This is a tough decision to have to make and I would like to thank everyone involved for their hard work and commitment to the series.”