Alex seen 'weeing in the shower' in new advert

Big Brother's Alex will be seen apparently urinating in the shower in a new TV advert.

He stands back to reveal he is in fact squirting Domestos.

The commercials will play on the male model's obsession with hygiene while in the Big Brother house.

The first TV ad will be shown on Channel 4 on Thursday night after Brookside.

In it, he also sings That's The Way I Like it.

In another ad, Alex pours his heart out to what appears to be a Big Brother housemate, saying: "You're the only one I ever really connected with."

The camera pans back to reveal the object of his affection is actually a bottle of Domestos, reports Media Guardian.

Unilever, which owns the Domestos brand, is also planning to run press ads in this Sunday's tabloid newspapers, showing Alex trying to reach through a set of makeshift Big Brother-style bars for a bottle of Domestos.

Alex is also reported to have been offered a £1m (€1.7m) deal to follow David Beckham as the new face of Brylcreem.