Film trailer ‘first’ for car launch

Cinema-goers may be surprised today to discover a trailer for a new action movie is actually an advert for a luxury sports car.

Lucky Star, a commercial which has been shown on TV and during the trailers section in cinemas, is the latest Mercedes-Benz advert featuring the launch of the SL-Class sports car.

Mercedes believes Lucky Star, starring Oscar-winning Benicio Del Toro, is a movie industry first - a trailer for a film that does not exist.

But Mercedes have not ruled out producing a feature length version of Lucky Star, which tells the story of the luckiest man alive.

Oscar-nominated director Michael Mann said: ‘‘The picture itself I can almost imagine as a complete motion picture. It feels like Kiss Me Deadly which was made, I think, in 1956.’’

Mercedes-Benz communications manager Richard Payne said: ‘‘It’s not a commercial selling that car, it’s talking about the whole excitement and dynamism of the brand.’’

A two-and-a-half minute director’s cut of the trailer can be viewed on the www.luckyluckystar.com website.