Film trailer ‘first’ for car launch

Cinema-goers may be surprised today to discover a trailer for a new action movie is actually an advert for a luxury sports car.

Mon, 08 Jul, 2002 - 09:11

Cinema-goers may be surprised today to discover a trailer for a new action movie is actually an advert for a luxury sports car.

Lucky Star, a commercial which has been shown on TV and during the trailers section in cinemas, is the latest Mercedes-Benz advert featuring the launch of the SL-Class sports car.

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Courts Entertainment Heathrow Person: Benicio del Toro Person: Michael Mann Person: Richard Payne Organisation: Mercedes-Benz Organisation: Mercedes

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