Supermodel teams up with Lineker for crisps ad

Supermodel Helena Christensen has traded in the catwalk for Walkers crisps as she teams up with former England star Gary Lineker in a new advertising campaign for the famous snacks.

The Danish beauty is the latest star to sign up alongside Lineker in the TV commercials.

But the TV pundit proves no match for the catwalk queen, when he tries to steal her crisps, coming away empty handed.

The ads, filmed in a field of sunflowers in South Africa, will hit the screens for the first time on January 17.

Walkers managed to secure Christensen for the commercials after months of secret negotiations with her model agency Select.

Lineker said: ‘‘I thought Walkers were pulling my leg when they told me I was going to be doing an ad with Helena Christensen - I thought it was just a cunning way to get me on the plane to South Africa. But as they say, it’s hard work but someone had to do it.’’

He added: ‘‘It made a very refreshing change to make an ad with one of the world’s most beautiful women instead of Vinnie Jones, Paul Gascoigne or Des Lynam but I am not sure she would have felt the same way about me.’’

Christensen, who has graced the world’s top catwalks and appeared on the front covers of the most glamorous magazines said she was happy to be joining an elite group of celebrities who had worked alongside Lineker.

‘‘I have become a big fan of the Walkers ads and I know I am following in the footsteps of a very famous group of people, but it gave me extra satisfaction to be the girl who finally beats Gary at his own game.’’