Ronan Keating mistaken for Backstreet Boy in MTV ad

Ronan Keating is to appear in an advert for MTV.

The ad features Ricky Gervais as a socially inadequate, lonely record shop owner.

Gervais mistakes the Boyzone singer for a member of the Backstreet Boys.

According to Creative Review Keating was initially a little sceptical about the ad but "really got into it".