Meet the women who have turned their hobby into a career

THE DESIGNER: ALI WHEELER
Once upon a time, your average woman’s knowledge of knickers was more or less limited to her own experience of wearing them. But not anymore. I’m not sure when this changed exactly– maybe in the 1990s when the low-rise jean with peeping-out thong became ubiquitous, I don’t know- but it has: now, in 2017 knickers are no longer a secret.