Ford initiatives underline a commitment to grassroots

As it prepares to launch into its second century as an Irish company, Henry Ford & Son Ltd is refusing to let the grass grow under its feet.

Two initiatives in recent months have highlighted the motor company’s priorities as it draws up plans to adapt and grow in a changing world.

The first was its sponsorship of the UCC Quercus Talented Students’ programme, which has been highlighted in recent weeks by a giant banner on Grand Parade.